japanese

Message from the President

Make Hien worldwide brand - Take on new challenges for the future

“Only one” is the keyword that represents Hien’s essence

Since the foundation in 1954, we, Hien Electric Industries, Ltd., have been upholding one spirit: to produce “only one” product in the world.
The key word, “only one,” demonstrates our commitment to ingenuity in our technologies and products, and our desire to fulfill customers’ needs by bringing to the market unique products that only Hien can produce. This is Hien Electric Industries’ essence, which inspires us to gain higher recognition in the society. It also enhances our mindset to work for the benefits to the society and the citizens. How deeply this mindset has taken root in the Company is evidenced by the fact that Hien Electric Industries has established Osadano Factory in Osadano Industrial Park, which places the highest importance to environmental preservation.

Ingenuity long inherited since the foundation

Hien Electric Industries, Ltd. was born as a manufacturer of lead-sheathed electric cables about fifty years ago.
In those days, it was widely believed that major electric cable makers alone could embark on the manufacturing of lead-sheathed electric cables since it required extremely large-scale equipment.
However, our founders capitalized on their creativity and ingenuity to develop compact lead-sheathing equipment, which paved the way for small companies to entering into the manufacturing business to compete against major companies. That was one of the most creative and ingenious events that ever happened in the market.
Moreover, we exerted our creativity and ingenuity in cultivation of the market, successfully widening the sales of lead-sheathed electric cables, which had been exclusively used for special underground cables, into marine electric cables. This has constituted the basis of Hien Electric Industries, Ltd., leading us to where we stand today.

Make Hien worldwide brand – Brand is the Trust

Our desire to produce “only one product” plays a key role in new product development. We are striving to develop a variety of unique products ranging from marine electric cables, our key products, to “SUPRO Strand Wire,” the rust-resistant cables, and functional film products.
Developing new products for the future requires worldwide strategies since we can no longer depend on the domestic demands in the context of marketing today.
“Make Hien worldwide products – Our brand represents trust from customers.” This is the slogan we have adopted as our goal for the 21st century. Aiming at realizing this goal, we are resolved to take on new challenges and make utmost efforts to precisely recognize customers’ needs to continue to produce an “only one” product full of creativity and ingenuity. Your continued understanding and support will be greatly appreciated.

December 2006
Yoshio Yamadori, President and Representative Director
Yoshio Yamadori

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